Monday, 25 January 2010

Q Contents analysis


The first thing you notice about this contents page of Q magazine is the red and black colour scheme. At the top of the page there is a strapline with Q in a red text box and Contents in a black text box. The font is clear and sans serif. Also in this black text box is the issue number and date of publication. Beneath the strapline there is a single column with the headline "Features" in capital letters.

The font for this headline is different to the font used for the Contents title, it is more curved and more unique. It is in a red text box, (keeping with the red and black theme) and beneath his is a list of all the features in the magazine.The interesting points of the features are in large, bold fonts, such as "NEW!" and "COLDPLAY" and this makes you want to read on. Next to the feature titles are the page reference numbers in a red font. This makes the contents page apper more organized and professional.

To the right of the features list is a large prominent photo of Jon Bon Jovi. It is a mid shot so you can clearly see his facial and body expression. He is standing sideways on but his face is looking directly at the camera so it looks like he is looking at you - this draws the readers in. There is also a plain background behind him so this does not distract you from the famous singer. The lighting is overhead and casts soft complementary shadows to make him look attractive.

Beneath the large image of Bon Jovi there is a medium sized text box with a grey background. This is split into three columns with a small image in one of the columns. There is a black subheading above these columns saying "Q review the world's biggest and best music guide". This suggests to the readers that this is the best magazine to buy and that you should not buy any others. The image in one of the columns is of Coldplay, a very prestigious band with many fans. This makes the readers interested to read about them.

Unlike the Kerrang! contents page that i analysed earlier, there are no small copies of articles within the magazine. In comparison, i think that Q looks more dull and bare than Kerrang, because there are fewer and bright colours and it looks alot more organized and less fun. However, Q upholds an image of being a very minimalistic magazine - their front cover's are always quite bare with only a large photograph on the front to draw the readers in. It is clear that this minimalistic style works for them.

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