Tuesday, 19 January 2010

Kerrang Double Page Spread Analysis




The pages in this issue of Kerrang's double page spread are separated into three sections; text, a montage of photos, and one larger photo. From this you can see that the text to picture ration is that there are many more photos, as they occupy two thirds of the pages. A reason for this is because if readers saw two pages of complete text they may find this daunting and they would much prefer to look at colourful pictures as these are visually stimulating in comparison to the text.

The main text is situated on the left hand side of the double page spread and uses a very small font so that alot of text can be fitted into a small space. The main title is in a black text box and again uses the unique kerrang font. The colour scheme of the black and green adds a sense of darkness and "rock metal" as the article is about a rock metal band (Rammstein). Although the titles are in the original Kerrang font, the main body of text uses a clear font such as Ariel. This makes it much easier for people to read.

The collection of the photos in the middle of the page consists of 6 medium - large sized photographs of the bands at gigs. They are bordered by a white line and overlapped in a mismatch fashion, with a brown tape effect joining them together. This makes the collage seem quirky and fun. The photos themselves are mainly mid shots, showing the face and torso of the singer. This allows the readers to see the makeup and costume used for such good effect, especially highlighted by the overhead lighting.

The large, domineering photo on the right hand side of the double page spread features the lead singer of Rammstein supposedly breathing fire. This is a very eye catching image and adds to the general theme of metal-rock and darkness. The bright orange flame contrasts wildly with the general green and black theme of the text on the left hand side. Underneath this, and all of the other photos, there are small captions explaining to the readers what exactly is happening.

Generally, double page spreads have over time developed into more of a photo commentary than actual text. In other examples we can see that there are very many pictures, whereas there is not much text. Instead of large articles, instead we are presented with interviews with celebrities and these generally don't use alot of text. The overall effect of the double page spread is o catch your eye with interesting photos enough that you decide to read the "large" piece of text associated with it.

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