“MixMag” was first published on the 1st February 1983 as a 16-page black and white magazine published by DMC, the DJ mail out service. When house music began, the editors of the magazine adapted it from a newsletter addressed to Djs to a magazine covering all dance music and culture. It claims to be “the world’s biggest selling dance music magazine” and has this appearing as a strapline at the top of every front page. This suggests to the readers that you cannot get any better magazine for clubbing than this, and thus encourages them to buy it. This magazine is mainly aimed at 16-27 year olds because you are unable to enter a club under the age of 18, however at the age of 16 you do begin to show interest and may well want to buy a magazine about it. At the age of 27 people may begin to dislike the clubbing scene and not buy the magazine any more, even if they used to buy it when they did go clubbing.
One of the key attractions of this magazine is with every issue you get a free mix CD. Featured in the issue I am analysing, we can see that they offer “Herve’s Party Bombs!”, and this also appears at the very top of the page in a bright white and yellow font. This feature is relatively unique to MixMag and makes the readers want to buy the magazine so that they can get a free CD. Cleverly, this also works to attract new young and keen people to try their hand at DJ’ing with this club music CD. This widens the magazine’s market.
The masthead is in a clear font that is uniquely designed for MixMag. Interestingly, they have dotted the 'i' with a record disk, to make it more relevant to the magazine. The colour of the font is Bright white, and his is of great contrast to the blue background. This colour theme is continued with the rest of the font - many of the coverlines are white or bright yellow to make them stand out to prospective buyers. Unlike kerrang, where all the font on the front page was pretty similar, on the front page of this issue of MixMag we can see a wide variety of fonts to make the coverlines seem varied and more interesting.
The main image is of an attractive young girl around the age of 20 so this will appeal to the target audience. She is wearing a fashionable bikini with lots of accessories including a pair of red sunglasses that are often worn in the clubbing scene. She is pictured in a foreign country, with natural lighting so it looks very hot and sunny. It is a mid-long shot so you can clearly see most of her body and her face as well. As she is looking into the camera with a cheeky smirk on her face she stands out from the dull blue background. Anchored to this main central image are the words "Ibiza '08", so this suggests that she is clubbing in Ibiza and this would make the readers want to experience it for themselves.
Some of the smaller coverlines are underlined. This makers them more defined from the background and makes the magazine appear more organized and attractive. Larger font such as "Paul Van Dyk" and "N*E*R*D" are used as titles because they are big names in the clubbing industry and would catch the readers eyes and encourage them to buy the magazine and read more about them.
As there is only one large photo on the front cover, this leaves alot of room for the coverlines. This allows the readers to have a taster of what they can find inside the actual magazine when they buy it. Beneath this photograph there is a small bar code and information about the magazine, such as the date it was released and the issue number. Unlike the Kerrang! magazine that i analysed, none of the text used on this front page is contained within a text box. I think that this makes it less clear to the readers, and makes you rely more on the photograph to display what is inside the magazine.
One of the key attractions of this magazine is with every issue you get a free mix CD. Featured in the issue I am analysing, we can see that they offer “Herve’s Party Bombs!”, and this also appears at the very top of the page in a bright white and yellow font. This feature is relatively unique to MixMag and makes the readers want to buy the magazine so that they can get a free CD. Cleverly, this also works to attract new young and keen people to try their hand at DJ’ing with this club music CD. This widens the magazine’s market.
The masthead is in a clear font that is uniquely designed for MixMag. Interestingly, they have dotted the 'i' with a record disk, to make it more relevant to the magazine. The colour of the font is Bright white, and his is of great contrast to the blue background. This colour theme is continued with the rest of the font - many of the coverlines are white or bright yellow to make them stand out to prospective buyers. Unlike kerrang, where all the font on the front page was pretty similar, on the front page of this issue of MixMag we can see a wide variety of fonts to make the coverlines seem varied and more interesting.
The main image is of an attractive young girl around the age of 20 so this will appeal to the target audience. She is wearing a fashionable bikini with lots of accessories including a pair of red sunglasses that are often worn in the clubbing scene. She is pictured in a foreign country, with natural lighting so it looks very hot and sunny. It is a mid-long shot so you can clearly see most of her body and her face as well. As she is looking into the camera with a cheeky smirk on her face she stands out from the dull blue background. Anchored to this main central image are the words "Ibiza '08", so this suggests that she is clubbing in Ibiza and this would make the readers want to experience it for themselves.
Some of the smaller coverlines are underlined. This makers them more defined from the background and makes the magazine appear more organized and attractive. Larger font such as "Paul Van Dyk" and "N*E*R*D" are used as titles because they are big names in the clubbing industry and would catch the readers eyes and encourage them to buy the magazine and read more about them.
As there is only one large photo on the front cover, this leaves alot of room for the coverlines. This allows the readers to have a taster of what they can find inside the actual magazine when they buy it. Beneath this photograph there is a small bar code and information about the magazine, such as the date it was released and the issue number. Unlike the Kerrang! magazine that i analysed, none of the text used on this front page is contained within a text box. I think that this makes it less clear to the readers, and makes you rely more on the photograph to display what is inside the magazine.
No comments:
Post a Comment