The Treatment

Target readership: Jammin is a brand new, upcoming magazine which aims to target teenagers between the ages of 16 and 21 who are interested in indie / rock music. Although the magazine is specifically aimed at 16-21 year olds, it may be read by those of a different age if they have a particular passion for this style of music. The magazine contains many interesting photos and articles that are specifically suited to this target audience – the photos are all of young people and the language is not too formal. The average Jammin reader may have to rely on their parents finance to afford the magazine, or indeed may have a part time job and thus be able to afford it themselves. The average Jammin reader is confident, with a quirky indie style who likes the sound of acoustic and electric guitar. They are also independent and hardworking.

Form and style: Jammin is an A4 full colour magazine which contains celebrity news, new and exciting music features, and free posters, interviews with bands and news and reviews. It contains many pictures of bands, places and people which specifically aim at the target audience. The colour scheme is typically red, black and white as this reflects the indie/rock scene. Typically the magazine models will be famous musicians and these will usually feature on the front page to attract readers – such as Liam Evans from the band ‘Scum Of Earth’. There are many images and coverlines on the front page, again this is to attract readers with exciting news and features. The magazine will be sold at £2.75 in retail, as this would be affordable to teenagers. It is also good value for money because you get loads of exciting gossip about new and upcoming bands, and free posters of your favourite musicians. Jammin is a monthly magazine so £2.75 is definitely very affordable.

Themes and typical features: Jammin will have many regular features that will include: news, reviews, free posters, interviews with bands/musicians, gig dates, etc. It will also include spontaneous articles such as descriptions of recent tours, or new and upcoming bands that are rumoured to be set to be famous. The language used will be familiar to the audience, so that they feel comfortable reading it. As well as hot gossip from the indie music world, the magazine will try and include reviews of recent gigs, tours, stadiums, etc so that the readers will be aware of the best nights out.

Potential Advertisers: A range of advertisers will feature in the magazine each month, particularly those related to indie music and indie style, such as Punkyfish Clothing, MTV, O2 arena, Animal Clothing, Etnies Clothing, HMV, and Rollersnakes clothing.

Editorial team: The editorial team for Jammin will be made up of experience writers who are knowledgeable of this genre of music. The majority of the editorial team will typically be around the age of 25, fresh from university, and generally male, although females passionate about this genre of music will also be welcomed. The aim of the team is to bring in fresh ideas about indie music but with the support of experienced writers behind it.